Today I will be following up with my post about Twitter by briefly discussing a few other social networking sites that businesses are using to network and connect to shareholders and consumers. The three social networking sites I am referring to are Facebook, Myspace, and LinkedIn.
Facebook is a website where users can easily create a profile, add friends, become fans of various products and people and interact with each other. Over the past few years its popularity has grown exponentially. Originally a site for college students to stay connected, Facebook now is open to the public. Businesses can use this site to create fan pages for their company, recruit college grads for jobs, or even create applications that get their company’s name out there.
Myspace is very similar to Facebook. The main difference in my opinion is that Myspace gives the user much more freedom with their layout when it comes to appealing graphics. While Facebook is more in an automated format that companies can just go in and enter in their information.
LinkedIn is slightly different from the last two social networking sites I have mentioned because it is used for networking for jobs and is a professional venue. Users can post their resume, add references, get business contacts, etc. on LinkedIn. Here are a few videos on how LinkedIn works.
All three of these sites can be very beneficial to a business by bringing the organization down to the level of it’s consumer in a place that is easy to reach for them. It also is a great way of gaining linkability because once you connect with a user, all their friends are also connected to you as well, increasing your public sphere.
