To go along with my last post, “Corporate Interactivity Goes to the Movies”, this blog focuses on reaching your designated publics through YouTube.
YouTube is a website where members can post original videos and clips to be viewed by the public. This site can be a very worthwhile social media tool because when you put in a search item into Google, some of the first options are YouTube videos (if they exist on the subject). Interactive video is a great way to create a dialogue with and inform your public. A company can put up banned commercials, video news releases, promotional videos, and messages from the CEO. Visual elements help grab and keep your audience’s attention so creating videos that will get your company’s name out there is a very smart decision.
YouTube even has a feature now which allows viewers to click below a video and purchase the item mentioned in the video. This is very useful because before people would have to go searching for a website after seeing a video for it on YouTube. Now it is made even easier by having the link at the bottom where it is easily accessible.
You can even have your own channel. E*Trade has it’s own channel where it posts all the commercials for it’s current campaign including a funny talking baby. Also joining into this media sphere is The White House who has a YouTube channel posting weekly videos of President Obama addressing the public as well as
Another great thing about YouTube is that you can just syndicate previous materials and get them up on the internet. A commercial can easily be posted up for people to look at and instead of just waiting on statistics and market research, you can get instant feedback from viewers about there opinion of the film or clip. They can even subscribe to your videos so that whenever you put up new content they know about it.
